Luxury branded jewellery always has a high price tag. Throughout history, renowned maisons such as Bvlgari, Cartier, Tiffany & Co., Van Cleef & Arpels, and Chopard have established themselves as the pinnacle of elegance, crafting exquisite pieces that not only retain their value but often appreciate over time. Each brand’s reputation is built upon masterful craftsmanship, the expert use of rare gemstones, and a rich legacy of innovation.
However, with such prestige comes the significant price tag, leading many to ask: why is Cartier so expensive? Is a Tiffany ring worth the cost? And is Van Cleef & Arpels a good investment? Ultimately, the right choice comes down to preference, but understanding the factors behind luxury pricing is key. If you’re weighing your options, our expert comparison—Cartier vs. Tiffany vs. Van Cleef: Which is Right for You?—provides valuable insight into these iconic maisons.
Among the most distinguished names in luxury jewellery, Bvlgari (also spelled Bulgari) stands out as an extraordinary choice for collectors and connoisseurs alike. Famed for its bold designs, vibrant gemstones, and Roman heritage, Bvlgari has captivated royalty, Hollywood icons, and discerning investors for decades. But why is Bvlgari so expensive? And more importantly, is Bvlgari worth it as an investment?
With 2025 marking the Year of the Snake, there has never been a better time to invest in the Bvlgari Serpenti collection, a line synonymous with transformation, power, and timeless luxury. Owning a Bulgari Serpenti ring, necklace, or bracelet this year is not only a tribute to this ancient symbol but also a strategic investment in one of the brand’s most iconic and valuable designs.
This article delves into Bvlgari’s history, impeccable craftsmanship, and its enduring appeal among celebrities, answering exactly why Bulgari jewellery deserves to be your next statement piece. By the end, you’ll discover why owning Bulgari jewellery is more than a luxury—it is a rare and valuable legacy, a captivating piece of art that endures as an heirloom and investment, ultimately revealing why its creations remain some of the most sought-after and valuable acquisitions in the world of luxury jewellery.
Bulgari Jewellery: A Global Luxury Icon Fusing Greek Heritage With Italian Artistry
Bvlgari was founded in 1884 by Greek immigrant Sotirios Voulgaris in Rome. A skilled silversmith, Sotirios sought to blend his Greek heritage with the artistic and cultural influences of Italy. He envisioned a jewellery company that would celebrate both tradition and innovation, offering luxurious pieces like Bulgari rings and Bulgari necklaces that captured the beauty of the ancient world while embracing modern craftsmanship. His early success was driven by his unparalleled attention to detail and the use of exceptional materials, creating pieces that exuded elegance and rarity, henceforth making Bulgari jewellery highly coveted by discerning connoisseurs of luxury worldwide.
The difference between Bvlgari and Bulgari lies in the phonetic adaptation of Sotirios’s name. The name “Bvlgari” is a phonetic adaptation of his Greek surname, chosen to make his name overall more accessible to Italian speakers, while preserving his Greek heritage by replacing the letter “U” with a “V,” as the Greek alphabet uses “V” to represent the “U” sound. This distinctive spelling became symbolic of the brand’s uniqueness, setting Bvlgari apart from other branded jewellery houses. As the company expanded, Sotirios’s designs, known for their bold, geometric shapes and vibrant gemstones, attracted royalty, high society, and collectors who sought the finest Italian luxury jewellery.
Bulgari jewellery revolutionised design with innovations like Tubogas, a flexible coiled gold, and its masterful use of gemstones. Pieces like the iconic Bulgari Serpenti necklace and the architectural B.zero1 ring epitomise the brand’s vision: aesthetically enduring yet daring. Sotirios’s ability to fuse classical influences with bold, contemporary elements has remained a hallmark of the brand.
What truly sets Bvlgari apart from other branded jewellery houses is its ability to blend luxury jewellery with groundbreaking innovation. Today, Bulgari jewellery and watches stand as a symbol of enduring elegance, offering jewellery that holistically compliments every outfit and remains an investment piece for generations to come.
Bvlgari Shop Front Displaying A Diamond Serpenti Necklace Sculpture
Is Bulgari Jewellery Made For You?
Bulgari jewellery enchants those with a deep appreciation for traditional elegance, modern innovation, and bold design. It speaks to individuals who cherish the harmony between heritage and avant-garde artistry, where each piece is a celebration of luxury, passion, and exquisite craftsmanship. For those who seek jewellery that transcends fleeting trends, Bvlgari offers a poetic fusion of the past and present, embodying a love affair between tradition and contemporary brilliance.
- Roman Heritage Enthusiasts: Inspired by ancient Roman art, architecture, and mythology, Bulgari jewellery captivates those with a deep appreciation for classical beauty and history. Designs like the Bvlgari B.zero1 ring, influenced by Rome’s Colosseum, blend the grandeur of the past with contemporary luxury.
- Bold Aesthetic Seekers: Lovers of bold colours and vivid gemstones, expertly arranged in striking, unconventional combinations, will find Bvlgari’s jewellery a perfect fit. Additionally, those drawn to powerful, substantial metal designs, often crafted from luxurious gold, will admire the brand’s sculptural statement pieces.
- Nature and Symbolism Admirers: Fans of intricate symbolism, such as the iconic Bulgari Serpenti necklace and Fiorever designs, will be captivated by motifs reflecting the natural world, transformation and eternal beauty. The Bvlgari Serpenti second hand market also attracts collectors who appreciate the brand’s enduring themes of power and rebirth.
- Modern Design Connoisseurs: Individuals who appreciate cutting-edge innovation, will be drawn to Bvlgari’s contemporary creations. Whether it’s the avant-garde B.zero1 Bulgari line or the sophisticated Bvlgari Bvlgari collection, each piece showcases a commitment to architectural mastery.
- Luxury enjoyers: Those who value exceptional craftsmanship and high-quality gemstones will appreciate the exquisite Bulgari jewellery that epitomises sophistication and investment-worthy design. Whether acquiring one of Bvlgari’s most expensive necklaces, a Bvlgari diamond ring price, or exploring Second hand bulgari jewellery, collectors recognise the brand’s enduring prestige.
Bvlgari B.Zero1 Bangle & Serpenti Bangle
Year Of The Serpenti
As 2025 marks the Chinese Zodiac Year of the Snake, Bulgari jewellery embraces this moment by spotlighting its most iconic collection—Serpenti. First introduced in 1948, the Bvlgari Serpenti line has captivated collectors for over 70 years, symbolising transformation, power, and eternal renewal. But beyond its artistic mastery, many ask, “Why is Bulgari so expensive?”
The answer lies in Bulgari’s exceptional craftsmanship, use of rare materials, and unmistakable design DNA—exemplified by the iconic Serpenti collection.The Bvlgari Serpenti watch, with its sinuous Tubogas design, seamlessly blends jewellery with Swiss horology, offering both elegance and technical mastery, justifying its premium. Similarly, the Bulgari Serpenti bracelet and the Bulgari Serpenti ring coil around the wrist and finger, their fluid forms reflecting the serpent’s hypnotic allure. Crafted from rose, yellow, and white gold and adorned with diamonds, enamel scales, pavé settings, or exotic gemstone accents, these pieces exemplify Bulgari’s commitment to originality and craftsmanship.
If you’re wondering “does Bvlgari jewellery hold its value?”, Bulgari jewellery is widely recognised as an investment, with vintage Serpenti pieces commanding exceptional resale prices. From the Bvlgari Serpenti ring to the bold Serpenti Viper bracelet, each creation showcases the house’s signature aesthetic while continuously evolving. Whether it’s the statement-making Bulgari Serpenti necklace or the sleek Bvlgari watch Serpenti, the collection remains one of the most coveted in the world of branded jewellery.
The Bvlgari Serpenti watch price varies depending on the model, with the refined Serpenti Seduttori starting at approximately £5,000, while the glamorous, coiling Tubogas models begin around £8,000. Serpenti ring designs start at £1,300, with new bracelet and necklace models from £4,000—though the incorporation of diamonds and precious gemstones significantly increases their value.
With 2025 celebrating the serpent’s mystique, there has never been a better time to invest in Bulgari Serpenti jewellery—a true icon of metamorphosis, strength, and true luxury.
Bulgari jewellery has long been the choice of the world’s most glamorous figures, with global brand ambassadors Anne Hathaway and Liu Yifei exemplifying its endless allure. As part of Bvlgari’s Year of the Snake celebrations, both actresses were invited to showcase the iconic Serpenti collection and explore the prestigious Bvlgari Serpenti Infinito exhibition in Shanghai—an immersive journey through the evolution of the Serpenti motif, highlighting its transformation from vintage masterpieces to contemporary high jewellery.
Ahead of the exhibition, Anne Hathaway was welcomed into the exclusive Serpenti Suite at the Bvlgari Hotel Shanghai, one of many opulent Bulgari hotels worldwide. She stunned in a Bulgari Serpenti necklace, featuring shimmering diamonds and coiling gold, perfectly complementing her gilded gown.
Similarly, Liu Yifei graced the January cover of Harper’s Bazaar China, adorned in exquisite Bvlgari Serpenti jewellery. Her look showcased a Bvlgari Serpenti bracelet, a Serpenti ring Bulgari creation, and a dazzling Bvlgari Serpenti necklace, encrusted with an array of diamonds and gemstones that reflected the serpent’s symbolism of transformation, strength, and eternal beauty.
With its unmistakable style, opulent craftsmanship, and continuous celebrity endorsements, Bulgari jewellery remains the epitome of prestige. So when asking, “Why is Bvlgari so expensive?”, the answer is clear—it is more than jewellery; it is an investment in artistry, legacy, and enduring value.
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Selena Gomez’s $1 Million Bvlgari Serpenti Necklace: One Of The Most Expensive Bulgari Necklaces
Selena Gomez’s Bvlgari Serpenti necklace, valued at an impressive $1 million, ranks as one of the most expensive Bvlgari necklaces in the world. This iconic piece, part of the renowned Bvlgari Serpenti collection, features a sinuous, coiled serpent design, expertly crafted into a choker with luxurious diamonds, emeralds, and other precious gemstones. The serpent’s head, adorned with gleaming diamonds, exemplifies the brand’s signature artistry and bold use of vivid gemstones. Symbolising transformation and power, the Bvlgari Serpenti necklace is more than jewellery—it’s a statement of opulence and beauty. As one of the most expensive Bulgari necklaces, it epitomises why Bvlgari jewellery is considered an investment. Like all Bulgari pieces, its stunning craftsmanship and rare materials ensure it remains a valuable collector’s item. Even the most expensive Bulgari jewellery, beloved by celebrities, is undeniably worth the cost.
Bulgari Tubogas Takes Center Stage At New York Fashion Week 2024
At the 2024 September New York Fashion Week, Bvlgari kicked off the event with the highly anticipated release of new pieces from its iconic Tubogas collection. This exclusive unveiling, held at the Skylight at the Refinery in Williamsburg, spotlighted Bulgari jewellery’s unparalleled artistry and design innovation. The Tubogas technique, originally used to create the first Serpenti Tubogas watch in 1948, has since evolved into its own distinguished line, celebrated for its flexible, coiled metalwork and striking aesthetic. The new Tubogas Bulgari collection, with its yellow-gold designs and gem-set collars, continues to push boundaries while remaining a hallmark of Bvlgari’s heritage.
The beauty and exclusivity of the collection was further exemplified by supermodel Naomi Campbell, who wore a stunning piece from the collection, demonstrating the collection’s ability to blend traditional luxury with contemporary fashion. This new release exemplifies the Tubogas jewellery that continues to define the brand, showcasing Tubogas meaning: transformation, innovation, and strength.
The event perfectly underscores why Bvlgari jewellery is worth the investment—an iconic fusion of heritage, craftsmanship, and innovative design that has kept the brand at the forefront of the luxury and fashion industry. Whether it’s the standout Tubogas bracelet or other striking designs, Bulgari Jewellery is a symbol of exquisite taste in fashion.
Why Bvlgari B.zero1 Jewellery Is A Must-Have Investment Piece
When it comes to modern designs, Bulgari jewellery captures the essence of current luxury, and the Bvlgari B.zero1 collection reigns supreme as the ultimate expression of modern bold elegance. Launched in 1999, this iconic collection was inspired by the majestic Colosseum in Rome, with the “B” symbolising Bvlgari, “zero” marking the dawn of a new millennium, and “1” representing infinite possibilities. The Bvlgari B.zero1 collection stands as a testament to the brand’s mastery of design, blending Roman heritage with a contemporary edge, creating pieces that are both striking and enduring.
In honour of its 25th anniversary, Bvlgari worked with LISA, the globally adored Black Pink K-pop superstar and official Bvlgari ambassador, to celebrate the new releases within the collection. With romance and sophistication, the latest pieces feature diamond pavé settings and are available in 18-karat rose, yellow, and white gold, adding a breathtaking brilliance to the iconic spiral design. These new additions, including rings, bracelets, and necklaces, offer a perfect harmony of luxury and modernity.
So if you’re wondering “Is Bvlgari jewellery worth it?” You absolutely can’t go wrong with the ever popular Bvlgari B.zero1. With continuous celebrity endorsement, thoughtful craftsmanship, and the eternal allure it brings to any outfit, this collection is a symbol of sophistication, an investment that will continue to shine through the years. Whether you’re dressing for an evening gala or an intimate occasion, Bulgari jewellery complements every moment, confirming that this collection is not only worth it, it is destined to be cherished for generations.
Bvlgari B.Zero1 Ring
Looking To Sell Your Bulgari Jewellery Or Luxury Watches?
At Suttons and Robertsons, we’re here to help you sell your Bvlgari jewellery or any luxury pieces you own. Whether you’re looking to part with a beloved Bulgari Serpenti ring or a luxury watch, we offer a straightforward, secure process to help you get the best value. Our team of experts ensures a seamless experience when selling your luxury jewellery and watches.
For more information, check out our Pawn Your Jewellery and Gold Selling Guides for expert advice and steps on how to make the most of your items.
Discover Second Hand Bulgari At S&R Jewellers
Bvlgari jewellery is synonymous with deliberate elegance, bold design, and exquisite craftsmanship. While the brand’s new collections are undeniably luxurious, second-hand Bulgari pieces offer a unique opportunity to own iconic jewellery at a more accessible price. At our sister company, S&R Jewellers, we are proud to present a curated selection of pre owned branded jewellery, such as Cartier, Tiffany and co. and pre owned Bulgari jewellery, ensuring that you can indulge in the luxury of Bvlgari rings, necklaces, and bracelets without compromising on quality or style.
Whether you’re seeking a statement piece from the Bvlgari Serpenti collection or the striking design of the Bvlgari B.zero1, second-hand options allow you to experience the artistry and heritage of this prestigious brand at a fraction of the cost. These luxury pre owned Bulgari pieces hold their value, and with careful sourcing, we ensure each item is in impeccable condition—offering the same stunning aesthetics and appeal as when they were first released.
Explore the world of second hand Bulgari at S&R Jewellers and make the luxury of Bulgari jewellery and Bulgari watches more attainable than ever before.
