Sell Gold
Get a free online quote, visit one of our London stores,
or simply order a gold pack today.
Sell Gold
Get a free online quote, visit one of our London stores, or simply order a gold pack today.
GOLD BUYERS LONDON
We are confident we can match or beat any genuine offer for selling your gold. We offer a straightforward, no-hassle gold valuation, allowing you to decide if you’d like to move forward with selling gold. If you’re not happy with our offer, there is no obligation to sell.
Free expert valuation
Competitive offers
Trusted for over 250 years
£300m provided in finance
UK wide service
Three London showrooms
Fully insured shipping
Free home collection
Quick payment
How to sell gold
Contact us
Get in touch with us online,
in-store or by phone.
Accept Offer
RECEIVE YOUR OFFER FROM OUR
SPECIALISTS IN AS LITTLE AS 1 HOUR.
RECEIVE MONEY
ACCEPT THE AGREEMENT AND RECEIVE
THE MONEY VIA SAME-DAY BANK TRANSFER.
WE OFFER SEVERAL OPTIONS:
Store Walk In
We welcome you to bring your gold into one of our London stores today. If you’re short on time, you can drop off your items, and we can sort the rest remotely.
Courier Service
Use our free insured Special Delivery courier service to send your gold or gold jewellery to us. Your items will be fully insured for up to £20,000 during transportation.
Book Appointment
We recommend booking an appointment to ensure a prompt service. Our expert appraisers will be ready to meet and serve you when you arrive.
HOW WE VALUE YOUR GOLD:
Our highly trained specialists consider many factors when valuing your gold to ensure we provide you with the most accurate and up to date valuation. The most important factors are:
Purity
“Carats” stamped in the hallmark indicate the gold content or purity within an item. Gold purity ranges from 24 carats (ct) for pure gold to 9 carats (ct) which is only 37.5% gold.
Type
The type of gold can impact value. For example, gold coins such as Krugerrands can have a premium above the gold bullion value. If your gold item is branded or contains other materials, such as gemstones, this is also reflected in our estimates.
Weight
Gold is traditionally sold by the pennyweight. Twenty pennyweights (DWT) equal 1 Troy ounce. This weighs 31.1 grams.
Market Value
Our gold estimates are calculated using the daily gold trading price.
LOOKING AFTER YOUR GOLD
Transport
If you use our courier service to have your gold collected from your home or you send your items to us, they will be insured up to £20,000 during transportation.
If your gold is of high value and you use our staff collection service, it will be insured up to £100,000 during transportation.
Storage
Whilst your gold is with us to be valued by our specialists, it is stored in protective packaging in our highly secure vaults.
How Much Is My Gold Worth?
The value of your gold depends on several important factors. First, its purity is determined by the carat (ct), with 24ct being pure gold and lower carats containing a mix of other metals. The type of gold also plays a role – certain items, like Krugerrand coins, may have additional value. Our valuations always reflect the current market to give you a fair and accurate price.
recent gold buys
Princess Diana Coins
25th anniversary Princess Diana gold proof 3 coin collection
Princess Diana Coins
25th anniversary Princess Diana gold proof 3 coin collection
Best Place To Sell Gold jEWELLERY
With over 250 years of experience in valuing and buying precious metals, we are one of London’s most trusted names to buy your gold jewellery. Our team of experts offer accurate, up-to-date valuations and immediate payment. We ensure you get the best value for your luxury items in London.
how to sell gold for the highest price
Sell to a trusted buyer – Choose a reputable gold buyer with Excellent customer reviews. Established dealers are more likely to offer competitive rates.
Know the purity and weight – Understand your gold’s carat and weight before selling. If you’re unsure, a reliable buyer will accurately test and weigh your items during the valuation process.
Sell when prices are high – Keep an eye on the live gold spot price and aim to sell when the market is strong. Even small rises in price can significantly increase your final payout.
Read more in our How to Sell Gold Jewellery guide.
WE ARE MORE THAN JUST GOLD BUYERS
SELL YOUR LUXURY WATCHES, JEWELLERY & GOLD TO US
SELL WATCHES
Cash for watches
SELL GOLD
Sell gold jewellery, coins & bullion
SELL JEWELLERY
Tiffany, Cartier & more
SELL WATCHES
Cash for watches
SELL GOLD
Sell gold jewellery, coins & bullion
SELL JEWELLERY
Tiffany, Cartier & more
Get a Free Quote NOW
0800 038 9839
Sell from Home & In Store
We welcome you to visit any of our secure and private London stores. We recommend booking an appointment to ensure a prompt service. If you're short on time, you can drop off your items, and we can sort the rest remotely.
If you don’t live or work locally, you can use our free, fully insured (up to £20,000) special delivery courier service. Send safely today, received tomorrow, payment to you - all in 72 hours.
FREQUENTLY ASKED QUESTIONS
What types of gold do you buy?
We buy all types of gold including yellow, white and rose of 9ct, 14ct, 18ct, 22ct and 24ct, with or without diamonds or other gemstones. This could be anything from an unwanted gold wedding ring or engagement ring to Indian gold or gold Kruggerand coin collection.
Can I sell my gold online?
Yes. Suttons and Robertsons are a UK based store and online gold pawnbroker. If you want to transact with us from home rather than coming into one of our stores, you can apply online and use our secure home collection service. If you use our home collection service and decide you don’t want to accept our offer, we will arrange for your item(s) to be returned to you free of charge. Alternatively, you are welcome to collect your item(s) in-store.
Should I pawn or sell my gold?
Whether you should pawn or sell your gold depends on your needs. If you need short term cash and want to keep your gold, pawning may be the best option. If you’re looking for a permanent solution, selling might be better to receive your gold investment. Check out our Pawn vs Sell Gold Guide for more details.
Why sell your gold with Suttons and Robertsons?
Suttons and Robertsons are a specialist gold pawnbroker. We will always offer fair and honest prices to buy your gold and other precious metals. We are confident that we can match or beat any genuine offer you have received for a gold loan or purchase.
Where can I sell my gold in London?
You can sell gold at one of our London pawnbrokers. Suttons and Robertsons have three pawn shops in London; Victoria Street, Edgware Road and South Kensington. If you live or work in London and looking for local pawnbrokers near me, we will be able to value your gold and provide you with a competitive quote straight away.
What precious metals do you buy?
You can sell all types of gold, platinum and silver to us.
How can I sell my gold coins in London?
You can sell your gold coins, including Krugerrands, easily at our London pawnbrokers. Bring your coins in, and we’ll provide a competitive offer based on current market rates. You can also book an appointment for added convenience.
pAWN vS sELL Gold
Buying, selling, and pawning gold have long been popular ways to unlock value, whether for investment, quick cash, or taking advantage of gold spot price rises. If you want immediate funds and are happy to part with your gold, selling gold may be the best option. If you need cash for gold but want to retain ownership, pawning gold could be the more suitable choice.
Have you considered a short term loan?
If you only need money in the short term, a loan secured against your luxury assets will release the financial worth stored within them whilst allowing you to retain ownership. Pawnbroking loans can be agreed and the funds can be in your bank account on the same day. Your luxury asset is returned to you when the loan is repaid. Read more about pawnbroking loans now.
Related Reading
What Is A Krugerrand Gold Coin?
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Is It A Good Time To Sell Gold? Market Trends Explained
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How to Sell Gold Jewellery For The Best Price
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