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Jewellery buyers London & online

Sell jewellery

Looking to sell designer, diamond or vintage jewellery online or in London? Share a few details to get a competitive jewellery resale valuation today.

Competitive offers
Quick payment
Confidential service
Safe & secure
Sell unwanted jewellery

How to sell jewellery

Selling jewellery to us is easy. Request a quote, send or bring your pieces to us, and our specialists will confirm a final resale valuation and send you cash for your jewellery the same day.

luxury tiffany jewellery being packaged to send for valuation

Getting your jewellery to us

In person

We welcome walk ins, though for high value pieces we recommend an appointment. We have three London showrooms and offices nationwide, with private rooms for clients.

From home

Our jewellery courier options are fully insured in transit, with money reaching you within 24 to 72 hours. For larger collections, a senior valuer can visit you at home.

diamond engagement ring being valued by man

Valuing your jewellery

Our specialists assess each piece to give an accurate quote, based on resale value. We consider these factors:

  • Brand: signed pieces by names such as Cartier hold value best
  • Provenance: certificates and original papers increase your offer
  • Material: gold, platinum and silver valued by purity shown in the hallmark
  • Condition: damage may reduce the offer, though metal can be valued by weight
  • Gemstones: diamonds graded on the four Cs against Rapaport, GIA certificates add value
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Share your details, and we will be in touch shortly. The form takes two minutes to complete. Your information is kept private and secure.

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Tell us about the asset you would like to raise money on. For multiple items, add the details in the additional information field.

STEP 1 OF 4

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What luxury asset do you have?

  • Fine art
  • Fine wine
  • Classic cars
  • Diamonds
  • Antiques
  • Rings
  • Necklaces
  • Pendants
  • Bracelets
  • Bangles
  • Earrings
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  • Tote
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  • Rolex
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  • Cartier
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  • Tiffany & Co.
  • Van Cleef & Arpels
  • Bvlgari
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  • Graff
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  • Gucci
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  • Unsure
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  • Stainless steel
  • Gold
  • Platinum
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  • Other
  • Not sure
  • New or Unworn
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A clear image of the full item from the back.

Brand / signature markings

A close up of any logo, signature or maker's mark.

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Any hallmark, stamp, model number or assay mark

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Any box, papers, warranty cards or other extras.

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Any receipts, certificates or valuation reports.

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Three Cartier Love rings in rose gold, white gold, and yellow gold on a textured surface.
Jewellery buyers London

Why sell jewellery to us

We consider ourselves one of the best places to sell jewellery online and in London, whether you have designer, vintage, diamond or gold jewellery. We make competitive cash offers based on your jewellery’s resale value, not simply the weight and purity of its precious metals. There are no hidden fees, payment is quick, and you can use our online courier service or visit one of our London stores. We have been buying and selling jewellery in London for over 250 years.

Brands we accept

Jewellery brands we buy

Chanel
De Beers
Boucheron
Boodles
Graff
Chopard
Bvlgari
Van Cleef & Arpels
Tiffany
Cartier
Previous examples

Recent jewellery buys

Browse our recent jewellery buys, from diamond rings to designer necklaces purchased outright.

Sell jewellery

How to sell jewellery for the highest price

As buyers of jewellery, here are our top tips to help you protect your pieces and receive the best offer when you sell.

Keep your original jewellery documents

Hold onto your original box, papers, and diamond certificates, as these add value. Jewellery buyers are willing to pay more for complete sets with proof of origin.

Store your jewellery safely

Store your pieces in a soft-lined case or a secure jewellery box to protect them from knocks, moisture, or exposure. Proper storage maintains both condition and value over time.

Avoid excessive wear and scratches

Minimise daily wear to reduce signs of damage like scratches, dents or worn settings. Well-maintained pieces retain value and present better for resale.

Sell jewellery at the right time

Have realistic expectations when selling natural diamond jewellery, as global prices are currently down. However, designer jewellery still achieves excellent resale values.

customer in watch valuation appointment with member of staff
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Get started

Get in touch with our team for a free quote and start raising money on your luxury assets today. It only takes a few minutes to get started.

Sell jewellery for cash

Frequently asked questions

Everything you need to know about selling jewellery.

Which jewellery brands do you buy?

We are buyers of designer and luxury jewellery from leading jewellery houses, including but not limited to:

Which jewellery has the best resale value ?

Jewellery from designer brands such as Cartier, Tiffany & Co. and Van Cleef & Arpels tends to retain the most resale value. In many cases, this is between 60% and 90% of the original retail price. Iconic collections such as Cartier Love and Juste un Clou, Tiffany T and Van Cleef & Arpels Alhambra are currently very popular on the second hand jewellery market. Pieces in excellent condition with their original packaging and certificates typically command the highest resale prices.

The resale value of unbranded platinum and gold jewellery often depends on whether the pieces can be resold or are valued based on their precious metal weight and purity. If the valuation is based on precious metal value, live market prices will significantly influence the price you receive. Precious metal prices increased considerably during 2025 and 2026, so you will receive a higher percentage of the original retail value now.

Where to sell antique jewellery ?

We do not buy antique jewellery, but we do buy vintage jewellery. Antique jewellery is generally at least 100 years old, while vintage jewellery is usually between 20 and 100 years old. If you are unsure, please get in touch and we can assess your jewellery online first.

Where can I sell my diamond earrings ?

We offer in-store and online jewellery valuation services. Diamonds never go out of style. We are jewellery buyers for used diamond earrings, including studs, drop earrings and diamond hoops.

Where is the best place to sell jewellery ?

You can sell your second hand jewellery through several options:

  • Luxury pawnbrokers and jewellers – Like us, we offer same day payment and cash for jewellery, especially jewellery made from gold, platinum, or featuring quality diamonds or branded designs.
  • Auction housesAuction houses are ideal for selling jewellery with a high resale value of more than £30,000, though it can take longer to sell and there are seller fees.
  • Online jewellery selling platforms – Examples are websites like eBay and Vinted, but these involve more effort, fees, and some risk.

If you’re looking for a quick and secure sale, our experienced jewellery buyers can help.

What types of diamond jewellery do you buy?

We are one of the best places to sell unwanted diamond jewellery for cash. We buy diamond jewellery of all types. These could include diamond rings, earrings, pendants, bracelets and more. We also welcome more unusual diamond jewellery, including charms and brooches, especially designer jewellery with high resale values.

How to sell a diamond necklace ?

Finding a reputable jeweller or jewellery reseller who can offer you a fair and accurate jewellery valuation on your diamond necklace is important. Our diamond specialists will look at all aspects of your diamond necklace, including cut, clarity, carat, brand, and provenance.

What is the difference between resale valuation and insurance valuation?

There are two main types of jewellery valuations, each serving a different purpose:

  1. Resale Valuation – This is the amount you would receive if you were selling jewellery to a jeweller. It considers current market demand, condition, and brand. This is the most relevant valuation type when you’re looking to sell your designer jewellery. This is also referred to as an auction based valuation.
  2. Insurance Valuation – This type of valuation provides the estimated retail replacement value of an item. It is typically higher than resale prices and is used for insuring your jewellery against loss, damage or theft, rather than for resale.

Can I sell silver jewellery to you?

In most cases, we do not buy silver jewellery. We are primarily gold and platinum jewellery buyers, as silver typically has a lower resale value. If your silver jewellery is valued at over £500, there is a possibility we make be interested in buying it. Pease get in touch to find out.

Can I sell lab grown diamond jewellery?

No, unfortunately, we don’t buy and sell lab grown diamond jewellery, as the resale value is lower than natural diamond jewellery. While lab grown diamonds are visually identical, they don’t hold value in the same way on the second hand jewellery market.

Can I sell a GIA diamond?

Yes, we buy GIA-certified diamond jewellery in London and online. Please include a photo of the GIA certificate with your enquiry and provide the original certificate when you sell your diamond. GIA-certified diamond jewellery generally has a higher resale value than jewellery with certificates from other laboratories due to GIA’s reputation and the reliability of its grading.

Can I sell jewellery without a certificate?

The short answer is yes. You can sell uncertified diamond jewellery to a jeweller like us, although not having a certificate may affect the valuation. In some cases, we may be unable to buy 2nd hand jewellery without one.

Can I sell a diamond tennis bracelet ?

Yes, you can sell a diamond tennis bracelet to us. They’re often highly desirable on the 2nd hand jewellery market, particularly if they feature good quality diamonds and craftsmanship.

Are there jewellery buyers in London ?

We buy, resell, and consign both old and new jewellery. At Suttons and Robertsons, we always welcome the opportunity to appraise and value unwanted jewellery. We are open to viewing pieces and offering cash for jewellery or to place them on consignment. Our qualified team will take you through the jewellery valuation process. You can also browse our resale selection of second hand jewellery in London.

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our team

Our luxury experts

All our valuation team members enrol in regular training programmes to keep their knowledge up to date, and all valuations are overseen by our senior category specialists.

michael suttons and robertsons staff member

Michael

Head of Jewellery

kris suttons and robertsons staff member

Kris

Head of Watches

rachel suttons and robertsons staff member

Rachel

Head of Handbags

woman in valuation appointment with staff member
LOAN VS SELL

Unsure which service is right for you?

We offer both short term loans against luxury assets and a range of selling options. Use our interactive tool to find the right one for you.