Sell watch

Yes, we buy women's and unisex watches across most of the brands we deal in. Without a doubt the most frequent are the Rolex Datejust and Cartier Panthère, both of which have good resale demand in smaller case sizes.

Rolex, Patek Philippe, and Audemars Piguet often appreciate in value above their original retail price due their brand stature and by controlling supply. Some models increase in value more than others, for example, models such as the Patek Philippe Nautilus and Rolex Daytona. Though not all models from these brands do increase in value, for example, the Rolex Datejust doesn't. Brands such as Cartier, Omega, Tudor, Breitling, Tag Heuer and IWC retain good resale value, though typically they only retain 45% to 75% of their retail value.

If you are looking to sell your watch for cash nearby in London, we may be able to help. You can visit our central London stores for a same-day valuation and payment to sell used watches. When you 'sell watches for cash', this doesn't always mean you will receive physical currency as the payment. Often, it just means you will be paid the full amount for your watch on the same day, usually by bank transfer.

We don’t buy fashion brands like Michael Kors or Gucci, and we don’t buy smartwatches such as Apple or Garmin.  

If you’re wondering who buys second-hand watches near you, we are one of the best watch buyers in London and regularly purchase preowned luxury watches with the convenience of in-store watch valuations or online quotes.

Where can I sell my expensive watch? If you own a luxury or high-value watch, the best place to sell is with a trusted jeweller or pawnbroker specialising in premium brands. We provide expert valuations and instant payment for watches if you’re looking to sell Swiss watches and other luxury watch brands from Rolex, Patek Philippe, Audemars Piguet, and more.

Where to sell pre owned watches? London offers many options, from auction houses to private dealers, but if you want speed, security, and fair value, selling directly to us is your best option. As established jewellers and pawnbrokers, we provide expert valuations in our London stores and instant payment once you accept our offer. Selling your watch with us ensures a smooth, professional experience and fair market value.

We buy most luxury watch brands, though we specialise in buying second hand Cartier, Rolex, IWC, TAG Heuer, Jaeger-LeCoultre and Tudor watches, as these are the brand names our own customers ask for the most, which usually means we offer more for them. Patek Philippe and Audemars Piguet watches are high value timepieces, and we regularly have buyers in our network looking for them, so if we have a buyer ready, then we can make great offers. We will consider buying Omega and Breitling, though from our experience they are much harder to resell, and our offers reflect that. If your watch isn't from one of these brands, it's still worth getting in touch, as our watch valuers assess every piece on its own resale merits.

There are many different selling options (jewellers, auction houses, marketplaces, dealers and more). Though ultimately, it comes down to whether you prioritise same day payment or to maximum your return. At Suttons and Robertsons, we cater for both and offer two different selling options (outright sales and consignment sales). Our watch consignment service returns you 85% of the watch's resale value, and sales often complete within 90 days. Whilst our outright sale returns you slightly less, though payment is the same day.

When you sell your watch, bring the original boxes, certificates and any recipets to help strengthen the offer. However, if you do not have the original documents, our specialists can still value and buy your watch without the original paperwork.

Both loaning and selling your watch are great options. If you sell your watch, you’ll receive a higher cash amount upfront with no repayments, but the sale is final. Pawning a watch, on the other hand, allows you to borrow against your watch and keep ownership, which can be ideal if it holds sentimental value. Typically, pawning secures 50–70% of the watch’s resale value, while selling offers more. As both jewellers and pawnbrokers, we can provide a quote for both options.

Only you can make that decision. If you need the cash, no longer want or wear the watch, or you want to upgrade your watch, then selling it when watch resale prices are high could be worthwhile, yes.

How much can I sell my watch for? If you’re wondering how much is my watch worth, it depends on factors such as brand, model, condition, rarity, and market demand. Our experts regularly value leading watch brands and will ensure you receive a fair and competitive offer. Alternatively, you can sell your watch privately on marketplaces such as eBay to receive slightly more cash, but you will have to manage marketing and customers yourself.

With us, you can sell and be paid on the same day. Our process is designed to be quick and straightforward, offering instant watch valuations and immediate payment once you accept our offer during our opening hours and before our payment cut off time.

Selling your watch online is quick and straightforward with us. Simply request a valuation through our website by providing details of your watch, such as the brand, model, and condition. Our experts will send you an accurate quote and then either send your watch to us through our insured courier service or visit one of our London stores. Once accepted, you can receive payment in as little as one hour.

Yes, condition plays a major role in watch valuation. Watches in excellent cosmetic and working order generally achieve higher watch resale prices. However, even if your watch shows signs of wear, it can still carry significant value. We are watch resellers and therefore service watches prior to sale which can impact how much we can offer you if it hasn’t been services recently. Get in touch with us to find out how much your watch is worth.

Yes, you can sell watches at pawn shops. Though, from our experience you amount you will receive from a high street pawnbroker can be very different to what you would receive from a luxury pawnbroker, which is why we would recommend comparing a few different sale quotes before proceeding.

Yes absolutely, though it depends on the jewellery store. Does the jewellery store work with second hand timepieces? If they do, then they will likely buy from you.  Jewellery stores like Suttons and Robertsons buy and sell luxury watches.

Yes, you can sell a watch to us without its original box or papers. While having them will increase the resale value by 10% to 30%, watches without documentation are still highly sought after and can fetch competitive offers. Please note, we conduct lost and stolen checks on all watches we buy as part of our due diligence.

Non-working luxury watches can still hold value due to their parts, material, brand prestige, and potential for repair. Though it would depend on the extent of the damage. Please get in touch to find out.

Yes, part exchange is an excellent option if you’d like to trade your watch for something new. Many of our clients choose to offset the value of their current watch against another piece of jewellery or watch from our collection. Explore our selection of second hand watches online or visit our London showrooms to upgrade.