Sell Rolex watch

It starts with getting an online quote by providing a description and photos of your Rolex. From there, your options depend on where you live and how much your Rolex is worth. If you are in Greater London, we may be able to collect it from your home the same day. Elsewhere in the UK, we offer a next-day courier service. We take into account the value of your Rolex as we want to ensure it's fully insured during transit to us.

As of 2026, a Rolex Datejust typically sells for between £3,000 and £15,000 based on our data, with the occasional exception outside this range. Rolex Datejust resale value is usually below the watch's RRP. The price depends on:

• Reference number: the specific model and year
• Material: steel, two-tone, or solid gold
• How you sell it: cash offer, consignment, or auction will each return a different amount

No, but you can sell it through the Rolex Certified Pre-Owned (CPO) programme, which runs through their network of Official Rolex Retailers. However, independent dealers and luxury pawnbrokers have lower refurbishment costs than CPO retailers, so they can often make higher cash offers. CPO retailers may also have stricter purchasing criteria.

No, you cannot. You must be the legal owner of the Rolex to sell one. If you find a Rolex, you should report it to the police.

Yes, we buy women’s Rolex watches, whether nearly new, used or vintage, including the Lady-Datejust and Oyster Perpetual. Unlike many other pre-owned Rolex dealers, we don’t focus exclusively on men’s professional or sport models.

You can sell your Rolex for cash with us in London. In the luxury watch industry, 'selling a Rolex for cash' doesn't mean you will physically receive a cash payment. It just means selling today for immedate payment by bank transfer, which is what we offer.

Yes, you can consign your Rolex with us. We charge a 15% commission on the final sale price, payable only if it sells. While this is slightly higher than marketplaces such as Chrono24, we take care of the product cataloguing, customer service, and fulfilment, and buyers can view your Rolex both online and in-store. Our minimum resale price for consignment is £3,000, which is lower than other Rolex resellers.

Yes, we buy Rolex watches from the public, both in London and online. While many London Rolex buyers have a single location, often in Hatton Gardens, we have three across London: South Kensington, Edgware Road, and Victoria.

The value of your Rolex depends on the model and reference, age, condition, materials, rarity, originality and current market demand. Discontinued or particularly sought-after references can command higher prices, while replacement parts, modifications or significant damage may reduce the value. A good condition Rolex GMT Master 'Pepsi' may have a purchase valuation of £9,000 and a gold Rolex Day Date may have a purchase valuation of £5,000.

The original box, warranty card and paperwork can also increase desirability, although a Rolex can still be valuable without them. Our watch specialists will provide an accurate valuation based on recent auction results and current market prices, with or without the original box and paperwork.

We are happy to consider all Rolex models, whether you are looking to sell your Rolex Daytona, sell your Rolex Datejust, or any other model, we can offer you a valuation.

Our speciality is pre-owned Rolex watches, usually at least two years old and valued between £2,000 and £30,000. If you have recently bought a Rolex and it’s in brand new condition, we may not be the best fit. Here are the models we see most often:

• Daytona
• Datejust and Lady-Datejust
• Submariner
• GMT-Master II
• Day-Date
• Explorer
• Yacht-Master
• Sea-Dweller
• Oyster Perpetual

Yes, you can. Many watch dealers won't buy a Rolex without its papers. The box matters less because it can be replaced, but the original paperwork can't be, even by Rolex.

Plenty of owners misplace their box and papers or don't realise how much they matter at resale. Without the original box and paperwork, a Rolex can be worth 10% to 20% less. Even so, there's still strong demand on the secondary market for Rolex watches without them. This is especially true of vintage pieces, where the papers have often been lost as the watch passed between owners.

Every Rolex we buy without box or papers still goes through our full due diligence process, including checks against lost and stolen registers.

As of 2026, most Rolex Submariners resell for between £7,000 and £16,000 based on our data, though more obscure or rare reference numbers can sell for considerably more. This is the resale value, so a cash offer will typically be a little lower. Within that range, the exact figure comes down to the reference number, whether it's steel, two-tone, or gold, its condition, and whether it comes with original box and papers.

As of 2026, most Rolex Daytonas typically resell for between £20,000 and £40,000, based on our data. There are exceptions outside of this range, for example, gold Rolex Daytonas or rare or vintage references. The amount you receive will be less than the Daytona resale value, as seller's fees or margin have to be factored in.

Selling your vintage Rolex is a simple, straightforward process with us. The key factors that affect its value are:

• The model reference number as it may be a rare piece
• Whether it still has the original Rolex parts
• Whether parts have been replaced and whether they are genuine Rolex or from another source
• Service history, including whether it's been serviced regularly, whether by Rolex, and whether there's paperwork to support it
• The original box and papers, although these impact value less for vintage pieces