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Jewellery buyers London & online

Sell jewellery

Looking to sell designer, diamond or vintage jewellery online or in London? Share a few details to get a competitive jewellery resale valuation today.

Competitive offers
Quick payment
Confidential service
Safe & secure
Sell unwanted jewellery

How to sell jewellery

Selling jewellery to us is easy. Request a quote, send or bring your pieces to us, and our specialists will confirm a final resale valuation and send you cash for your jewellery the same day.

luxury tiffany jewellery being packaged to send for valuation

Getting your jewellery to us

In person

We welcome walk ins, though for high value pieces we recommend an appointment. We have three London showrooms and offices nationwide, with private rooms for clients.

From home

Our jewellery courier options are fully insured in transit, with money reaching you within 24 to 72 hours. For larger collections, a senior valuer can visit you at home.

diamond engagement ring being valued by man

Valuing your jewellery

Our specialists assess each piece to give an accurate quote, based on resale value. We consider these factors:

  • Brand: signed pieces by names such as Cartier hold value best
  • Provenance: certificates and original papers increase your offer
  • Material: gold, platinum and silver valued by purity shown in the hallmark
  • Condition: damage may reduce the offer, though metal can be valued by weight
  • Gemstones: diamonds graded on the four Cs against Rapaport, GIA certificates add value
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Tell us about the asset you would like to raise money on. For multiple items, add the details in the additional information field.

STEP 1 OF 4

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What luxury asset do you have?

  • Fine art
  • Fine wine
  • Classic cars
  • Diamonds
  • Antiques
  • Rings
  • Necklaces
  • Pendants
  • Bracelets
  • Bangles
  • Earrings
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  • Unsure
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  • Tote
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  • Rolex
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  • Cartier
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  • Gucci
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  • Unsure
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  • Gold
  • Platinum
  • Silver
  • Other
  • Not sure
  • New or Unworn
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A clear image of the full item from the back.

Brand / signature markings

A close up of any logo, signature or maker's mark.

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Any hallmark, stamp, model number or assay mark

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Any box, papers, warranty cards or other extras.

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Any receipts, certificates or valuation reports.

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Three Cartier Love rings in rose gold, white gold, and yellow gold on a textured surface.
Jewellery buyers London

Why sell jewellery to us

We consider ourselves one of the best places to sell jewellery online and in London, whether you have designer, vintage, diamond or gold jewellery. We make competitive cash offers based on your jewellery’s resale value, not simply the weight and purity of its precious metals. There are no hidden fees, payment is quick, and you can use our online courier service or visit one of our London stores. We have been buying and selling jewellery in London for over 250 years.

Brands we accept

Jewellery brands we buy

Chanel
De Beers
Boucheron
Boodles
Graff
Chopard
Bvlgari
Van Cleef & Arpels
Tiffany
Cartier
Previous examples

Recent jewellery buys

Browse our recent jewellery buys, from diamond rings to designer necklaces purchased outright.

Sell jewellery

How to sell jewellery for the highest price

As buyers of jewellery, here are our top tips to help you protect your pieces and receive the best offer when you sell.

Keep your original jewellery documents

Hold onto your original box, papers, and diamond certificates, as these add value. Jewellery buyers are willing to pay more for complete sets with proof of origin.

Store your jewellery safely

Store your pieces in a soft-lined case or a secure jewellery box to protect them from knocks, moisture, or exposure. Proper storage maintains both condition and value over time.

Avoid excessive wear and scratches

Minimise daily wear to reduce signs of damage like scratches, dents or worn settings. Well-maintained pieces retain value and present better for resale.

Sell jewellery at the right time

Have realistic expectations when selling natural diamond jewellery, as global prices are currently down. However, designer jewellery still achieves excellent resale values.

customer in watch valuation appointment with member of staff
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Get started

Get in touch with our team for a free quote and start raising money on your luxury assets today. It only takes a few minutes to get started.

Sell jewellery for cash

Frequently asked questions

Everything you need to know about selling jewellery.

Where can I sell my jewellery online?

If you have unwanted jewellery and want to sell it without visiting a physical store, our courier service can help. Get in touch for a quote and provide photographs and a description of your jewellery. If you accept our quote, we will send you a free courier pack insured for up to £20,000. Simply package your items securely and return them to us. Your agreement is issued digitally, and the entire process can be completed within 72 working hours. If you decline our final jewellery offer we will send your jewellery back to you free of charge.

Where can I sell costume jewellery?

You can sell costume jewellery through marketplaces such as eBay and Vinted, as well as some auction houses, jewellers and antique buyers. Unfortunately, we do not buy costume jewellery.

Can you sell loose diamonds?

Yes, some diamond buyers purchase loose stones. However, we do not buy loose diamonds.

Where can you sell your diamond ring?

We buy many types of rings, including diamond rings, engagement rings, solitaire rings, eternity rings, cocktail rings, sapphire rings, ruby rings and emerald rings. Their resale value can vary depending on current trends, gemstone grading, certification, the grading laboratory, whether they are designer pieces and the precious metal used, usually platinum or gold.

The most popular diamond shapes we see selling quickly on the resale market include round brilliant, princess, emerald, oval, cushion and marquise cuts.

Rings in small sizes can be difficult to resell, so on occasion we may not be able to help. Larger rings can often be resized, but if resizing is not possible, this may affect their resale value.

Please note, our minimum natural diamond carat size is 0.70ct.

Which jewellery brands do you buy?

We are buyers of designer and luxury jewellery from leading jewellery houses, including but not limited to:

Which jewellery has the best resale value ?

Jewellery from designer brands such as Cartier, Tiffany & Co. and Van Cleef & Arpels tends to retain the most resale value. In many cases, this is between 60% and 90% of the original retail price. Iconic collections such as Cartier Love and Juste un Clou, Tiffany T and Van Cleef & Arpels Alhambra are currently very popular on the second hand jewellery market. Pieces in excellent condition with their original packaging and certificates typically command the highest resale prices.

The resale value of unbranded platinum and gold jewellery often depends on whether the pieces can be resold or are valued based on their precious metal weight and purity. If the valuation is based on precious metal value, live market prices will significantly influence the price you receive. Precious metal prices increased considerably during 2025 and 2026, so you will receive a higher percentage of the original retail value now.

Where to sell antique jewellery ?

We do not buy antique jewellery, but we do buy vintage jewellery. Antique jewellery is generally at least 100 years old, while vintage jewellery is usually between 20 and 100 years old. If you are unsure, please get in touch and we can assess your jewellery online first.

Where can I sell my diamond earrings?

We are online and London jewellery buyers who purchase used diamond earrings, including studs, drop earrings and diamond hoops. Our diamond earring valuations are based on their resale value, and not the scrap value.

Where is the best place to sell jewellery ?

You can sell second hand jewellery in several ways. The best option depends on its resale value and how much time and effort you want to spend:

  • Luxury pawnbrokers and jewellers – We offer same day payment and cash for jewellery, especially jewellery made from gold, platinum, or featuring quality diamonds or branded designs. Ideal for jewellery with a resale value between £1,000 to £50,000.
  • Auction houses – Auction houses are ideal for selling jewellery with a high resale value of more than £50,000 as they attract a different clientel, though it can take longer to sell and there are seller fees of between 10 and 25%.
  • Online jewellery selling platforms – Examples are websites like eBay and Vinted, but these involve more effort, fees, and some risk. Suited to jewellery with a resale value of less than £1,000.

If you are looking for a quick and secure sale, our experienced jewellery buyers can help.

What types of diamond jewellery do you buy?

We are one of the best places to sell unwanted diamond jewellery for cash. We buy diamond jewellery of all types. These could include diamond rings, earrings, pendants, bracelets and more. We also welcome more unusual diamond jewellery, including charms and brooches, especially designer jewellery with high resale values.

How to sell a diamond necklace?

First, decide between an outright sale and a consignment sale. For an outright sale, choose a reputable jeweller or jewellery buyer that provides fair valuations, has a convenient physical store or insured courier service, and makes payments quickly. Be ready to provide clear photographs, a diamond grading report such as a GIA certificate, and the original purchase receipt.

What is the difference between the resale value of diamond jewellery and insurance values?

There are many different types of jewellery valuations. However, the most appropriate valuations for selling jewellery for cash are:

  1. Resale valuation - This is the amount your diamond jewellery is expected to sell for before the costs of selling have been deducted. Typically, for natural diamond jewellery this would be 30% to 50% of the original purchase price and for designer jewellery such as Cartier, it can be up to 90%.
  2. Cash valuation - While the jewellery resale valuation is what your jewellery is worth, if you are selling jewellery to a jeweller like us, you will receive less than that because we are jewellery buyers who will sell your piece on to a new buyer for a small profit.
  3. Insurance valuation - This type of valuation provides the estimated retail replacement value of an item. It is typically higher than resale prices and is used for insuring your jewellery against loss, damage or theft, rather than for resale. Clients often refer to the jewellery insurance valuation, though unfortunately it is not realistic to receive this on the secondary market.

Can I sell silver jewellery to you?

In most cases, we do not buy silver jewellery. We are primarily gold and platinum jewellery buyers, as silver typically has a lower resale value. If your silver jewellery is valued at over £500, there is a possibility we make be interested in buying it. Please get in touch to find out.

Can I sell lab grown diamond jewellery?

No, unfortunately, we don’t buy and sell lab grown diamond jewellery, as the resale value is generally between 10% and 30% of the original retail price, which is lower than natural diamond jewellery. While lab grown diamonds are visually identical, they don’t hold value in the same way on the second hand jewellery market.

Can I sell a GIA diamond?

Yes, we buy GIA-certified diamond jewellery in London and online. Please include a photo of the GIA certificate with your enquiry and provide the original certificate when you sell your diamond. GIA-certified diamond jewellery generally has a higher resale value than jewellery with certificates from other laboratories due to GIA’s reputation and the reliability of its grading.

Can I sell jewellery without a certificate?

The short answer is yes. You can sell uncertified diamond jewellery to a jeweller and pawnbroker like us, although not having a certificate may affect the valuation. In some cases, we may be unable to buy 2nd hand jewellery without one.

Where can I sell my diamond tennis bracelet?

Yes, you can sell a diamond tennis bracelet to us in central London. They are often desirable on the 2nd hand jewellery market, particularly if they feature good quality diamonds and craftsmanship.

Are there jewellery buyers in London?

Yes, we buy and resell second hand jewellery. At Suttons and Robertsons, we always welcome the opportunity to appraise and value unwanted jewellery. We are open to viewing pieces and offering cash for jewellery. Our qualified team will take you through the jewellery valuation process in our London stores.

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our team

Our luxury experts

All our valuation team members enrol in regular training programmes to keep their knowledge up to date, and all valuations are overseen by our senior category specialists.

michael suttons and robertsons staff member

Michael

Head of Jewellery

kris suttons and robertsons staff member

Kris

Head of Watches

rachel suttons and robertsons staff member

Rachel

Head of Handbags

woman in valuation appointment with staff member
LOAN VS SELL

Unsure which service is right for you?

We offer both short term loans against luxury assets and a range of selling options. Use our interactive tool to find the right one for you.