Top 10 Watch Brands to Secure a Watch Loan in London

Oct 27, 2025 | Pawnbroking, Watches

What is a Watch Loan?  

A watch loan is a type of secured short-term loan that uses your luxury watch as collateral. Instead of selling your timepiece outright, you temporarily hand it over to a trusted pawnbroker who assesses its value and lends you a percentage of that amount in cash. Your watch is safely stored for the duration of the loan, and once the agreed repayment is made, your watch is returned to you in full. This allows you to access funds quickly without permanently parting with your valuable asset. 

When you first invest in a luxury watch, it’s unlikely your next thought is ‘Can I pawn my Patek Philippe watch?’ However, releasing the value held in a high-end watch brand, through a luxury watch loan, can offer the ultimate in financial fluidity or access to funds at high speed. Taking a loan against luxury watches with a reputable and esteemed pawnbroker, like Suttons and Robertsons, means that you can instantly access the value held in your timepiece without losing ownership of your watch.

We offer pawnbroking loans on watches, that include brands such as Rolex, Omega and TAG Heuer, leveraging the watch as collateral against the value of the watch loan. Once the loan period ends and repayment is complete, the luxury watch is returned to the owner. Quick and discreet, luxury watch loans have minimal paperwork and don’t require a credit check, with the funds going into your account within 48 hours, or less, from the point of appraisal. Valued by our expert staff, we work with clients that wish to get a cash loan daily. With deep knowledge of the market and recent auction prices for each brand, we explain the valuation for each luxury timepiece.  

 

What Factors Affect Watch Loan Value?

Our watch loan valuations reflect the brand value of the watch, with many of the key watch brands based in Switzerland. These brands attract a prestige that relies on their craftsmanship, rarity and a carefully-balanced supply and demand that create waitlists and audience anticipation. If you are seeking loans on a Bulgari watch, you may find that it won’t attract the same valuation as other luxury brands, like Rolex, Omega and Breitling. In addition to the brand, watch loan valuations also review the materials, condition and the rarity of the watch. Ensuring that original sales paperwork and provenance can be documented can support valuation figures. 

 

Top 10 Watch Brands to Secure a Watch Loan Against: 

Rolex

Loans on a Rolex watch can vary, depending on the make and model. Rolex’s stainless-steel sports watches, including the Rolex Submariner and Daytona, typically secure high valuations. Rolex will always secure a solid watch loan valuation and a rare model can boost the watch’s worth, as can original papers and the iconic branded box. Loans on a Rolex will depend on the condition of the watch and whether there have been scratches, dents or repairs. 

Omega

Omega is a highly sought after watch brand, so a pawn shop Omega watch price for a watch loan is worth seeking. Omega has stellar brand value with a high resale value and a timeless appeal. A blend of innovation and precision, with a dash of star power – especially the brand’s connection with Mr Bond – Omega’s sports models are in perpetual demand.  

Pawnbrokers will be keen to offer an Omega loan on a Speedmaster, Seamaster or a Moonwatch, highlighting the brand’s close link with NASA. Omega watches consistently command excellent prices, making them a smart option for a watch loan.  

omega watch

Patek Philippe

With an enviable brand story and watches that are rich in innovation and craftsmanship, a Patek Philippe pawn watch loan should be easy to secure as pawnbrokers consider the Swiss brand to be one of the best watches brands to pawn. Pawn shops that take watches will be delighted to offer you a Patek Philippe pawn valuation, particularly on the most desirable models, such as Aquanaut, Goldolo, Nautilus and the Twenty-4 models.

Valuations are equally welcomed for both men’s and women’s Patek Philippe watches. If you’re querying ‘Should I pawn my Patek?’, consider your model, its age and condition and whether you have the original box and sale paperwork as this can support its valuation.  

Cartier

Timeless, classic Cartier is a highly respected and valued luxury watch and jewellery brand that holds its value. If you are seeking to pawn a Cartier watch, you may find that older and vintage watches outperform the modern watches – but there’s high demand for both.

With years of watchmaking heritage to count on, the Cartier brand can leverage connections with icons, like Diana, Princess of Wales and the Duchess of Windsor, and key moments in history, with the Tank’s World War I origins. Models, including the Tank, the Santos and the Panthère, will be highly eligible for a watch loan. 

Tudor

Rolex’s sister brand, Tudor performs well for those seeking a loan against a watch in London. Created to offer buyers a more affordable and accessible price point than the Rolex models, Tudor watches offer the same Swiss precision, craftsmanship and heritage as their sister brand. Popular and highly valued models for a watch loan include the Tudor Black Bay GMT and the Tudor Pelagos.  

Tag Heuer 

Bridging the gap between the functional, everyday wear sports watches and luxury timepieces, the Tag Heuer pawn value is well regarded. Tag Heuer’s brand reputation is founded on a blend of accuracy, durability and accessibility. With strong connections to Formula 1, Tag Heuer has leveraged its close connections to motorsport, inspiring models such as Carrera and Monaco.    

tag heuer watch

Breitling

luxury watch pawn shop will value a Breitling for a watch loan. Breitling’s close association with aviation means that it’s highly regarded for its innovation, performance and advanced features. What makes the Breitling a particularly attractive brand lies in its blend of functionality and finesse, with high performing dive and pilot watch models equally wearable in a boardroom or black-tie event. Key Breitling models are the Navitimer and the Superocean. 

IWC

If you’re researching luxury watch brands because you’re considering ‘should I pawn my IWC watch?’, rest assured that it’s lesser-known brand status won’t impact your watch loan value.  

IWC watches hold their value and are considered to be some of the best watches ever made. This is especially true of the IWC Siderale Scafusia, which is one of the most complicated models ever made. What also sets IWC watches apart from other brands lies in the value of models that are a testament to history, with the IWC WWW created for the British Army in WWII being particularly rare and iconic.  

Jaeger-LeCoultre 

Swiss brand, JaegerLeCoultre, has been crafting watches for almost 200 years, with its heritage stretching back to 1833. Founded in the remote Vallée de Joux, away from the Swiss watchmaking hub in the Jura region, Jaeger-LeCoultre is well known for blending beauty with precision.  

Known as the “the watchmaker’s watchmaker”, the brand holds hundreds of patents and boosts over 1,000 calibres. Iconic models, such as the flip-case JaegerLeCoultre Reverso and the rare diamond snow-setting models, hold their value well and attract strong watch loan valuations. 

Audemars Piguet

An Audemars Piguet hold their value well, with a rise in popularity of older models pushing up watch loan valuation prices. Typically, with watch brands, this could positively impact other Audemars Piguet models, so an Audemars Piguet pawn shop valuation could reveal the true value of your investment. Marrying style with precision technology, popular Audemars Piguet models that often increase in value are The Royal Oak, the Royal Oak Offshore and the Haute Joaillerie. 

 

How to Get a Watch Loan in London

As an owner of one of the top watch brands, you may be keen to understand what a luxury watch loan might look like, there are several ways to secure a valuation.

Many pawnbrokers offer an online service, in addition to their physical, walk-in valuation service. Pawnbrokers will look at the make, model, age and condition of your luxury watch before making a watch loan valuation, which you can then accept if you choose. The provenance of your watch can impact your valuation, as can the original box and sale paperwork, so have these to hand during your valuation in order to get the full value of your luxury watch loan. 

   

Why Choose a Trusted Pawnbroker Like Suttons and Robertsons for a Watch Loan?

If you’re seeking to pawn a watch, choosing the right pawn shop will be essential to your experience. With a history of pawnbroking excellence that has endured over 250 years, we are a trusted London pawnbroker. Our team of experts are deeply experienced in luxury watch loan valuations and are highly attuned to live market prices across the luxury watch brands.  

 

Summary

Watch loans are short-term loans secured against the value of your luxury timepiece, allowing you to release funds without permanently parting with your watch. The value of a watch loan depends on several factors, including brand reputation, condition, rarity, and supporting paperwork such as boxes and certificates. Swiss brands renowned for their craftsmanship — such as Rolex, Patek Philippe, Audemars Piguet, Cartier and Omega — tend to achieve the strongest valuations, while models that are rare, vintage or in exceptional condition can command even higher loan amounts. 

Unlock the value of your timepiece with a luxury watch loan, without losing ownership. Our quick, discreet loans on prestigious brands like Rolex, Patek Philippe, Omega and Cartier, can release the investment in your watch within 48 hours from valuation. Our expert staff offer transparent and market-based valuations, without need for credit checks and minimal paperwork.  Discover the value held in your luxury watch with us.

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