Sell Gold
Get a free online quote, visit one of our London stores,
or simply order a gold pack today.
Sell Gold
Get a free online quote, visit one of our London stores, or simply order a gold pack today.
GOLD BUYERS LONDON
We are confident we can match or beat any genuine offer for selling your gold. We offer a straightforward, no-hassle gold valuation, allowing you to decide if you’d like to move forward with selling gold. If you’re not happy with our offer, there is no obligation to sell.
Free expert valuation
Competitive offers
Trusted for over 250 years
£300m provided in finance
UK wide service
Three London showrooms
Fully insured shipping
Free home collection
Quick payment
How to sell gold
Contact us
Get in touch with us online,
in-store or by phone.
Accept Offer
RECEIVE YOUR OFFER FROM OUR
SPECIALISTS IN AS LITTLE AS 1 HOUR.
RECEIVE MONEY
ACCEPT THE AGREEMENT AND RECEIVE
THE MONEY VIA SAME-DAY BANK TRANSFER.
WE OFFER SEVERAL OPTIONS:
Store Walk In
We welcome you to bring your gold into one of our London stores today. If you’re short on time, you can drop off your items, and we can sort the rest remotely.
Courier Service
Use our free insured Special Delivery courier service to send your gold or gold jewellery to us. Your items will be fully insured for up to £20,000 during transportation.
Book Appointment
We recommend booking an appointment to ensure a prompt service. Our expert appraisers will be ready to meet and serve you when you arrive.
HOW WE VALUE YOUR GOLD:
Our highly trained specialists consider many factors when valuing your gold to ensure we provide you with the most accurate and up to date valuation. The most important factors are:
Purity
“Carats” stamped in the hallmark indicate the gold content or purity within an item. Gold purity ranges from 24 carats (ct) for pure gold to 9 carats (ct) which is only 37.5% gold.
Type
The type of gold can impact value. For example, gold coins such as Krugerrands can have a premium above the gold bullion value. If your gold item is branded or contains other materials, such as gemstones, this is also reflected in our estimates.
Weight
Gold is traditionally sold by the pennyweight. Twenty pennyweights (DWT) equal 1 Troy ounce. This weighs 31.1 grams.
Market Value
Our gold estimates are calculated using the daily gold trading price.
LOOKING AFTER YOUR GOLD
Transport
If you use our courier service to have your gold collected from your home or you send your items to us, they will be insured up to £20,000 during transportation.
If your gold is of high value and you use our staff collection service, it will be insured up to £100,000 during transportation.
Storage
Whilst your gold is with us to be valued by our specialists, it is stored in protective packaging in our highly secure vaults.
How Much Is My Gold Worth?
The value of your gold depends on several important factors. First, its purity is determined by the carat (ct), with 24ct being pure gold and lower carats containing a mix of other metals. The type of gold also plays a role – certain items, like Krugerrand coins, may have additional value. Our valuations always reflect the current market to give you a fair and accurate price.
recent gold buys
Princess Diana Coins
25th anniversary Princess Diana gold proof 3 coin collection
Princess Diana Coins
25th anniversary Princess Diana gold proof 3 coin collection
Best Place To Sell Gold jEWELLERY
With over 250 years of experience in valuing and buying precious metals, we are one of London’s most trusted names to buy your gold jewellery. Our team of experts offer accurate, up-to-date valuations and immediate payment. We ensure you get the best value for your luxury items in London.
how to sell gold for the highest price
Sell to a trusted buyer – Choose a reputable gold buyer with Excellent customer reviews. Established dealers are more likely to offer competitive rates.
Know the purity and weight – Understand your gold’s carat and weight before selling. If you’re unsure, a reliable buyer will accurately test and weigh your items during the valuation process.
Sell when prices are high – Keep an eye on the live gold spot price and aim to sell when the market is strong. Even small rises in price can significantly increase your final payout.
Read more in our How to Sell Gold Jewellery guide.
WE ARE MORE THAN JUST GOLD BUYERS
SELL YOUR LUXURY WATCHES, JEWELLERY & GOLD TO US
SELL WATCHES
Cash for watches
SELL GOLD
Sell gold jewellery, coins & bullion
SELL JEWELLERY
Tiffany, Cartier & more
SELL WATCHES
Cash for watches
SELL GOLD
Sell gold jewellery, coins & bullion
SELL JEWELLERY
Tiffany, Cartier & more
Get a Free Quote NOW
0800 038 9839
Sell from Home & In Store
We welcome you to visit any of our secure and private London stores. We recommend booking an appointment to ensure a prompt service. If you're short on time, you can drop off your items, and we can sort the rest remotely.
If you don’t live or work locally, you can use our free, fully insured (up to £20,000) special delivery courier service. Send safely today, received tomorrow, payment to you - all in 72 hours.
FREQUENTLY ASKED QUESTIONS
How much can I expect to sell my gold for?
How much your gold is worth depends on weight, carat (purity), and the daily scrap gold price per gram. Our expert gold buyers provide accurate valuations so you know exactly how much your gold jewellery is worth. How much can I sell a gold necklace for is a questions we hear often. Bring your items in for a free appraisal or get a quote online.
Do you need ID to sell gold UK?
Yes, you need ID to sell gold in the UK. Reputable gold buyers in London, like us, require valid identification to comply with anti-money laundering regulations.
Do you need proof of ownership to sell gold?
If you’re wondering “can I sell gold jewellery without a receipt?” the answer is yes. In the UK, you don’t need a receipt or certificate to sell your gold. For high value gold collections, we may ask for proof of ownership, but this isn’t usually required. Sharing any paperwork you have can also help us offer you the best possible quote.
What are your gold jewellery selling tips?
To sell gold jewellery for the best price, weigh your items, know the carat value, and check the live gold rate. Choose a trusted jeweller like us to sell your unwanted gold jewellery safely.
Where to sell gold in London?
You can sell gold at one of our three London pawn shops; Victoria Street, Edgware Road and South Kensington. We offer secure and competitive services.
How to sell gold jewellery UK?
To sell gold jewellery, choose a trusted gold buyer. Bring your items for a professional valuation or use a secure online gold selling service. We make it simple to sell your gold, whether you’re looking to sell a gold ring or a selection of unwanted gold jewellery.
What is the best way to sell gold for the most profit?
The best way to sell gold in London is through a reputable gold buyer who offers transparent valuations based on weight, purity, and the live gold price. Selling directly to specialists and selling gold in jewellery shops ensures you get the highest gold jewellery selling rate.
Is it a good time to sell gold?
Gold prices in the UK remain strong in 2025, making now a good time to sell gold. If you’re considering ‘should I keep my gold or sell it’, we can provide an accurate valuation so you know exactly how much your gold is worth before you sell.
How can I sell my gold for cash?
Selling gold for cash is simple. Get in touch to receive your no obligation quote by filling out our online form or bring your items to one of our London showrooms. Once you’ve accepted your offer, you can receive cash for your gold the same day.
How do I know if I’m getting the best gold price near me?
We recommend checking the live scrap gold price and comparing quotes. We offer some of the best gold prices based on weight, purity, and market value in London.
Who are the best gold buyers in London?
We’re recognised as one of the best gold buyers in London, known for accurate valuations, fair offers, and discreet service. We buy gold jewellery, from old gold necklaces, to vintage gold rings.
Can I sell broken gold jewellery?
Yes, you can sell broken gold jewellery to us. We buy scrap gold rings, necklaces, earrings and bracelets. Get in touch to find out how much your broken gold jewellery is worth.
Can I sell non-hallmarked gold?
Yes, we buy non-hallmarked gold. Our specialised equipment accurately tests gold purity, ensuring you receive a fair valuation based on the current gold price.
Do you buy scrap gold?
Yes. We buy scrap gold of all purities, including broken chains and old rings. Get the best scrap gold prices per gram in the UK based on current market rates.
What carat of gold do you buy?
We buy all types of gold including yellow, white and rose of 9ct, 14ct, 18ct, 22ct and 24ct, with or without diamonds or other gemstones. This could be anything from a valuable 18ct gold wedding ring or engagement ring to an unwanted collection of gold jewellery. The price per gram for gold in the UK changes daily, and we always pay according to the live rates.
| Carat | Purity (%) |
| 24ct | 99.9% |
| 22ct | 91.6% |
| 18ct | 75.0% |
| 14ct | 58.5% |
| 9ct | 37.5% |
Can I sell my gold online UK?
Yes. We are a London based store and online gold pawnbroker. You can use our free online form and send your items to us for final valuation with our gold postal service. If don’t want to accept our offer, we will arrange for your items to be returned to you free of charge.
Do you get more money pawning or selling gold?
Should I pawn or sell my gold? If you need short term cash and want to keep your gold, pawning may be the best option. If you’re looking for a permanent solution, selling or consigning your gold may be a better. Read our Pawn vs Sell Gold Guide for more details.
Why sell your gold with us?
Suttons and Robertsons are a specialist gold dealer. We will always offer fair and honest prices to buy your gold and other precious metals such as platinum and silver. We are confident that we can match or beat any genuine offer you have received for a gold loan or purchase.
How much gold can I sell without reporting UK?
In the UK there is no set cash limit on selling gold. However, gold capital gains tax may apply for selling investment-grade gold or large amounts of bullion at profit. Some coins, like Sovereigns and Britannias, are classed as legal tender and are exempt from CGT, while other forms of investment gold may be taxable. For the 2025/26 tax year, you can make up to £3,000 in gains across all assets before CGT applies. To avoid capital gains tax on gold you can invest in smaller unit gold or sell your gold in parts over a longer period of time.
Can I sell gold plated jewellery?
We don’t buy gold plated jewellery, as it doesn’t contain enough gold to have resale value. If you’re unsure whether your item is solid gold or plated, we’ll be happy to check it for you.
Do you buy Indian gold jewellery?
Yes, if you’re looking to sell Indian gold in the UK, we are one of the best places nationwide. Indian gold jewellery is typically 18ct to 22ct, often higher in purity than other jewellery, making it especially valuable.
Can you weigh my gold if I don’t have scales?
Yes. You can bring your items into our London stores, walk in during opening hours or book an appointment and we’ll weigh and value them for you. Alternatively, send them to us using our courier service and we’ll provide an accurate weight and valuation as soon as they arrive.
pAWN vS sELL Gold
Buying, selling, and pawning gold have long been popular ways to unlock value, whether for investment, quick cash, or taking advantage of gold spot price rises. If you want immediate funds and are happy to part with your gold, selling gold may be the best option. If you need cash for gold but want to retain ownership, pawning gold could be the more suitable choice.
Have you considered a short term loan?
If you only need money in the short term, a loan secured against your luxury assets will release the financial worth stored within them whilst allowing you to retain ownership. Pawnbroking loans can be agreed and the funds can be in your bank account on the same day. Your luxury asset is returned to you when the loan is repaid. Read more about pawnbroking loans now.
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