Luxury jewellery is increasingly recognised as a tangible investment asset, with certain brands consistently outperforming others in terms of value retention and long-term demand. As one of the best alternative investments, discover which is the best jewellery to invest in, whether you’re eyeing up a new purchase or are considering unlocking the value held in your items.
We have decades of experience valuing luxury jewellery in line with global market trends, auction results and collector demand. Our depth of expertise offers valuable insight into investing in jewellery and which are the best jewellery to buy as an investment that consistently demonstrate investment resilience.
How Investment Jewellery is Valued
The investment potential of jewellery extends far beyond its intrinsic material value. While factors such as metal purity, gemstone quality and overall condition establish a baseline value. From there, brand reputation, craftsmanship and provenance influence market demand, liquidity and resale premiums, all of which play a significant role in determining long-term jewellery value and performance.
Highly desirable luxury jewellery brands such as Van Cleef & Arpels, Tiffany and Cartier are frequently considered strong investment jewellery brands due to their enduring desirability, limited production and consistent presence in the global resale market.
What Makes Jewellery a Strong Investment?
There are several factors that influence whether a piece of jewellery is likely to hold or increase its value over time.
- Brand Prestige – Established luxury brands benefit from decades and often centuries of design heritage supported by ongoing collector demand. Iconic motifs, instantly recognisable silhouettes and uncompromising quality have cultivated loyal global audiences. As a result, jewellery from houses such as Cartier and Tiffany performs reliably in the used jewellery market and makes some of the best jewellery investment pieces.
- Rarity & Demand – Limited production runs and discontinued collections create scarcity. When supply is constrained, and demand remains strong, investment values are naturally supported. Van Cleef & Arpels is a prime example, with signature designs that continue to command premiums due to their rarity and recognisability.
- Gemstone Quality & Carat – Gemstone quality is central to long-term jewellery value. Leading brands source diamonds and gemstones of exceptional calibre, prioritising the highest standards across the ‘4Cs’: Carat, Cut, Colour and Clarity. Superior stones not only enhance beauty but underpin a piece’s investment credibility.
- Condition & Provenance – Condition is critical when assessing investment jewellery. Pieces that have been well maintained, with intact settings and minimal wear, are more likely to achieve strong valuations over time. Provenance also adds value. Original boxes, certificates and purchase documentation can significantly strengthen a piece’s market appeal.
- Materials – High-quality precious metals such as gold and platinum provide a stable foundation for jewellery investment. Their values are linked to global commodity markets, offering a degree of intrinsic protection alongside brand-driven desirability.
Tiffany T Ring
The Best Jewellery Brands for Investment
Is Tiffany & Co a Good Investment?
Founded in 1837, Tiffany & Co. is one of the most globally recognised luxury jewellers. Everyone adores Tiffany; fans, collectors, and celebrities wear Tiffany jewellery, which directly supports its strength as an investment brand. ‘Is Tiffany worth the investment?’ Yes. The best Tiffany jewelry to invest in includes Tiffany T, Elsa Peretti, HardWear, and classic diamond engagement rings, all of which benefit from high brand visibility and consistent second hand Tiffany demand.
Tiffany jewellery prices are relatively accessible compared to other heritage houses, with a wide range of entry points across gold, diamond and platinum designs. This accessibility, combined with strong brand recognition and knowing how to spot fake Tiffany jewellery, makes Tiffany relatively easy to resell, which is great when looking at Tiffany for investment.
Is Cartier a Good Investment?
Established in 1847, Cartier is widely regarded as one of the most reliable performers in the jewellery investment market. Some of the best Cartier jewelry for investment are iconic Cartier investment pieces, such as LOVE, Juste un Clou, Panthère, and Trinity. These demonstrate exceptional liquidity, with steady demand across global resale and auction markets.
Cartier’s designs are instantly recognisable and produced with consistent quality, making them easy to tell a fake vs real Cartier piece. While retail prices are high, Cartier holds its value well, and Cartier has a strong celebrity following, all of which contribute to the Cartier jewellery investment value and Cartier being among the best jewellery for investment, even during softer market conditions.
Is Van Cleef & Arpels a Good Investment?
Van Cleef & Arpels is particularly prized by collectors for its craftsmanship, scarcity and design heritage, with many celebrities wearing Van Cleef jewellery. ‘Is Van Cleef worth the investment?’ Yes. The Alhambra collection remains Van Cleef’s strongest investment performer, alongside select Floral and High Jewellery pieces. Limited production and extremely detailed handcrafting help protect Van Cleef’s long-term value. When purchasing a Van Cleef investment, you need to be careful that you are getting authentic Van Cleef jewellery due to the high amount of dupe Van Cleef jewellery.
Van Cleef’s jewellery price is less accessible at the entry level than some competitors, but this exclusivity supports resale premiums. Demand is strongest for classic motifs and precious materials, with Alhambra pieces often increasing in value on the preowned jewellery market.
Is Bvlgari a Good Investment?
Founded in Rome in 1884, Bvlgari stands out for its bold design language and use of colour. Bvlgari investment pieces include Serpenti, B.zero1, and heritage Monete designs, which benefit from strong international demand and clear brand identity.
Bvlgari jewellery can be expensive depending on the piece, but is widely accessible and highly recognisable, supporting relatively good investment value. Pieces in classic yellow gold or featuring signature cabochon gemstones tend to perform best over time.
Is Chopard a Good Investment?
Chopard is known for its distinctive design language and long-standing heritage in fine jewellery. Rather than bold and brave, Chopard takes inspiration from playfulness, transforming pieces into luxury jewellery that dance with movement. With a conscience, Chopard is committed to its use of 100% ethical gold to offer pieces that blend warmth and feeling with responsible production. Like the majority of luxury jewellery, some people create fake Chopard investment pieces so it is important to buy from reputable jewellers to ensure you are buying real Chopard jewellery.
Designs that emphasise diamonds, strong structure and timeless geometric forms tend to perform more consistently over time than trend-led or novelty styles. The best Chopard investment collections include Happy Diamonds, Ice Cube, and select high jewellery pieces.
Is Boodles a Good Investment?
Boodles is a British fine jeweller known for limited production, exceptional gemstone sourcing and handcrafted quality. Boodle’s investment piece interest is strongest in limited-edition gemstone pieces, particularly those featuring rare sapphires, rubies and diamonds. While Boodles does not offer the same global liquidity as Cartier or Tiffany, scarcity and quality underpin Boodles’ long-term value.
Jewellery Brands Not Worth Investing In
While there are a lot of great luxury jewellery worth investing in, there are some jewellery brands that, while well-loved and beautiful, don’t perform as well as the brands mentioned above as good jewellery investments. A lot of people ask ‘is FOPE jewellery a good investment’, and while FOPE is highly regarded for its craftsmanship and innovative Flex’it technology, it is not typically considered a strong jewellery investment brand.
This does not make FOPE or similar jewellery brands like fashion jewellery, such as Gucci, a poor choice to buy or wear. However, for those purchasing jewellery to invest in, pieces from heritage houses with established collector markets, limited production and strong global recognition tend to offer more reliable long-term performance.
Cartier Love Bangles
Summary – Investing in Luxury Jewellery
Investment jewellery brings together craftsmanship, heritage, rarity and material value. Leading brands such as Cartier, Tiffany, Van Cleef & Arpels, Bvlgari and others continue to demonstrate resilience and desirability in the global jewellery investment market.
By understanding the brands, materials and characteristics that underpin jewellery’s long-term value, you can make informed decisions when acquiring luxury jewellery for investment.
If you’re interested in buying luxury jewellery for investment, browse our selection of stunning and preloved luxury jewellery. Or if you already own some pieces and are interested in whether they have increased in value, you can get in touch with us for a free quote to sell your jewellery or loan against your jewellery to unlock its value while maintaining ownership.
Read our similar investment guide on the top 10 watch brands to loan against.
