Online & London Jewellery Buyers
Our experts are always looking for second-hand jewellery to buy for cash. Do you want to sell diamond jewellery, branded jewellery or sell gold in London? Get in touch today and receive the best offer.
Free expert valuation
Competitive offers
Trusted for over 250 years
£300m provided in finance
UK wide service
Three London showrooms
Fully insured shipping
Free home collection
Quick payment
HOW TO Sell Jewellery

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Get in touch with us online,
in-store or by phone.

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RECEIVE YOUR OFFER FROM OUR
SPECIALISTS IN AS LITTLE AS 1 HOUR.

RECEIVE MONEY
ACCEPT THE AGREEMENT AND RECEIVE
THE MONEY VIA SAME-DAY BANK TRANSFER.
WE OFFER SEVERAL OPTIONS:
Store Walk In
We welcome you to bring your jewellery into one of our London stores today. If you’re short on time, you can drop off your items, and we can sort the rest remotely.
Courier Service
Use our free insured Special Delivery courier service to send your jewellery to us. Your items will be fully insured for up to £20,000 during transportation.
Book Appointment
We recommend Booking an appointment to ensure a prompt service. Our expert appraisers will be ready to meet and serve you when you arrive.
HOW WE VALUE YOUR JEWELLERY:
Recieve your offer from us in as little as 1 hour. Once you have accepted the agreement, you will receive the money via same-day bank transfer. Our experienced specialists take multiple factors into account to provide a fair and accurate valuation for your jewellery. Whether you're selling your diamond ring or a vintage gold necklace we assess each item individually to ensure you receive the best possible offer.
Branding & Style
Jewellery that includes diamonds or other precious stones, branded pieces (e.g. Cartier, Tiffany, etc.), or antique/vintage styles may carry value well beyond the weight of the metal. We consider the craftsmanship, design, and overall desirability of the piece in today’s resale market. Any certificates (such as GIA reports) and original packaging also add value to your piece.
Market Trends
We keep a close eye on current market prices for precious metals, diamonds & gemstones, and branded jewellery. Our valuations reflect real-time trading data and resale trends, so you can be confident you're receiving an informed, competitive offer.
Metal Purity
The purity of the metal is a key factor. For gold, we refer to the carat (ct) hallmark, which indicates how much pure gold is present. For example, 24ct is pure gold, while 9ct contains 37.5% gold which is less valuable.
LOOKING AFTER YOUR JEWELLERY
Transport
If you use our courier service to have your jewellery collected from your home & send your items to us, they will be insured up to £20,000 during transportation.
Storage
Whilst your jewellery is with us to be valued by our specialists, it is stored in protective packaging in our highly secure vaults.

Consignment Selling jewellery Option
If your luxury jewellery sale is not time critical we may also offer the option of consignment selling with the potential for higher value. You consign your jewellery for us to sell, following which we settle with a pre-agreed sum less our commission fees – with this option you retain ownership of the jewellery, which is secured and insured in our London vaults, until a sale is concluded.
RECENT JEWELLERY BUYS

Van Cleef Bracelet
Van Cleef & Arpels Vintage Alhambra Bracelet in 18ct Gold


Cartier Bangle
Cartier Juste un Clou Bracelet with Diamonds in 18ct Yellow Gold

Chopard Necklace
Chopard Diamond Happy Hearts Flowers Necklace in White Gold


Tiffany Ring
Tiffany & Co. Solitaire Square Brilliant Diamond Ring in Platinum

Van Cleef Bracelet
Van Cleef & Arpels Vintage Alhambra Bracelet crafted in 18ct Gold


Cartier Bangle
Cartier Juste un Clou Bracelet with Diamonds in 18ct Yellow Gold

Chopard Necklace
Chopard Diamond Happy Hearts Flowers Necklace in White Gold

Tiffany Ring
Tiffany & Co. Solitaire Square Brilliant Diamond Ring in Platinum


Best Place To Sell JEWELLERY IN London
Suttons & Robertsons is the best place to sell your jewellery in London. With over 250 years of experience in valuing and buying jewellery and precious metals, we are one of London’s most trusted names. Our knowledgeable team provides fair, current market valuations and fast, hassle-free payments.


how to sell jewellery for the highest price
Keep original documents & packaging – Hold onto your original box, papers, and certificates, as these add authenticity and value. Buyers are willing to pay more for complete sets with proof of origin.
Keep original documents & packaging – Store your pieces in a soft-lined case or a secure jewellery box to protect them from knocks, moisture, or exposure. Proper storage maintains both condition and value over time.
Avoid excessive wear and scratches – Minimise daily wear to reduce signs of damage like scratches, dents or worn settings. Well-maintained pieces retain value and present better for resale.
Get it professionally cleaned & polished – Have your jewellery professionally cleaned and polished before selling to restore its shine and appeal. A refined presentation can significantly increase perceived value.
Sell at the right time for market demand – Timing matters. Sell when demand is high or during peak resale periods for luxury jewellery. Market trends can influence how much you’re offered for your Cartier piece.
Get a Free Quote NOW
0800 038 9839

Sell from Home & In Store
We welcome you to visit any of our secure and private London stores. We recommend booking an appointment to ensure a prompt service. If you’re short on time, you can drop off your items, and we can sort the rest remotely.
If you don’t live or work locally, you can use our free, fully insured (up to £20,000) special delivery courier service. Send safely today, received tomorrow, payment to you – all in 72 hours.
FREQUENTLY ASKED QUESTIONS
What types of diamond jewellery do you buy?
We are one of the best places to sell diamond jewellery for cash. We welcome the opportunity to value and offer valuations on unwanted diamond jewellery of all types. These could include diamond rings, earrings, pendants, bracelets and more. We also welcome more unusual diamond jewellery, including charms and brooches, especially designer jewellery with high resale value. Whether you want to sell, trade, or consign your diamond jewellery, our London jewellery buyers will gladly assist you with a cash offer.
Which jewellery has the best resale value?
Jewellery from designer brands like Cartier, Tiffany & Co., and Van Cleef & Arpels tends to hold the best resale value and is often the best jewellery for reselling due to their strong brand reputation, timeless designs, and high craftsmanship. Iconic collections such as Cartier’s Love and Juste un Clou, Tiffany’s T and Soleste, and Van Cleef’s Alhambra are especially sought after on the second hand jewellery market. Pieces in excellent condition with original packaging and certificates typically command the highest resale prices.
What is the difference between resale valuation and insurance valuation?
There are two main types of jewellery valuations, each serving a different purpose:
- Resale Valuation – This is the amount you would receive if you were selling jewellery to a jeweller. It considers current market demand, condition, and brand. This is the most relevant valuation type when you’re looking to sell your designer jewellery. This is also referred to as an auction based valuation.
- Insurance Valuation – This type of valuation provides the estimated retail replacement value of an item. It is typically higher than resale prices and is used for insuring your jewellery against loss, damage or theft, rather than for resale.
Where is the best place to sell jewellery?
You can sell your second hand jewellery through several options:
- Luxury pawnbrokers and jewellers – Like us, we offer same day payment and cash for jewellery, especially jewellery made from gold, platinum, or featuring quality diamonds or branded designs.
- Auction houses – Ideal for selling jewellery with a high resale value of more than £30,000, though it can take longer to sell and there are seller fees.
- Online jewellery selling platforms – Examples are websites like eBay and Vinted, but these involve more effort, fees, and some risk.
If you’re looking for a quick and secure sale, our experienced jewellery buyers can help.
Can I sell silver jewellery to you?
We are primarily gold and platinum jewellery buyers, as silver typically has a lower resale value. In most cases, we do not buy silver jewellery.
Can I sell GIA certified diamonds?
We will be delighted to offer you a jewellery valuation for your GIA certified diamond jewellery. It is important to show us your certification, as this can positively impact the valuation we can offer you. Our team will explain your options clearly. Please bring them when you visit us to sell your diamond jewellery in London, or you may also wish to send us a photocopy or image of your GIA certification.
Can I sell jewellery without a certificate?
You may be wondering, “Can you sell diamond jewellery without a certificate?” The short answer is yes. Selling old jewellery to a jeweller without a certificate may impact the valuation we can give you, and there may be examples where we can’t buy and sell 2nd hand jewellery without a certificate.
Where to sell antique jewellery?
Where is the best place to sell jewellery? Working out the best option to sell antique jewellery can be tricky. At Suttons and Robertsons, we buy and resell vintage jewellery and will be delighted to offer a jewellery resale value. If you want to sell antique jewellery, we will quote considering recent auction sales and the jewellery’s condition. We offer both in-store and online jewellery valuations. You can also trade or part exchange your jewellery if you’re looking for a potential upgrade.
Where can I sell my diamond earrings?
We offer in-store and online jewellery valuation services. Diamonds never go out of style. We are jewellery buyers for used diamond earrings, including studs, drop earrings and diamond hoops.
Can I sell a diamond tennis bracelet?
Yes, you can sell a diamond tennis bracelet to us. They’re often highly desirable on the 2nd hand jewellery market, particularly if they feature good quality diamonds and craftsmanship.
How to sell a diamond necklace?
Finding a reputable jeweller or jewellery reseller who can offer you a fair and accurate jewellery valuation on your diamond necklace is important. Our diamond specialists will look at all aspects of your diamond necklace, including cut, clarity, carat, brand, and provenance.
Are there jewellery buyers in London?
We buy, resell, and consign both old and new jewellery. At Suttons and Robertsons, we always welcome the opportunity to appraise and value unwanted jewellery. We are open to viewing pieces and offering cash for jewellery or to place them on consignment. Our qualified team will take you through the jewellery valuation process. You can also browse our resale selection of second hand jewellery in London.
Can I sell lab grown diamond jewellery?
Unfortunately, we don’t buy and sell lab grown diamond jewellery, as the resale value is typically low compared to natural diamonds. While lab grown diamonds are visually identical, they don’t hold value in the same way on the second hand jewellery market.
Engagement ring selling Guide
Selling an engagement ring can be an emotional and daunting task. Whether to sell an engagement ring due to a change in life circumstances, financial need, or moving on from a past relationship, understanding the process and knowing where and how to sell your engagement ring is crucial. This guide aims to provide you with all the necessary information and tips for selling your engagement ring efficiently and profitably.

Have you considered a short term loan?
If you only need money in the short term, a loan secured against your luxury assets will release the financial worth stored within them whilst allowing you to retain ownership. Pawnbroking loans can be agreed and the funds can be in your bank account on the same day. Your luxury asset is returned to you when the loan is repaid. Read more about pawnbroking loans now.
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